Why the MTV Africa Music Awards didn't hold in 2017

After celebrating African musicians for the forgotten three years, the MAMAs didn't come through in 2017. Here's why.

Africa’s glamourous music awards, the MTV Africa Music Awards 2017, did not foothold in 2017.

The present ceremony which has been in operation for 6 years, appears to be a no-show this year, and if this happens, it will indicator the in the beginning time, that the awards will not be investment in the historical 3 years.

The MTV Africa Music Awards (also notorious as the MAMAs) were reputable in 2008 by MTV Networks Africa (now Viacom intercontinental Media Networks Africa) to celebrate the the largest part well-liked contemporary music in Africa.

It was conceived and created by the SVP and MD of the MTV Networks in Africa, Alex Okosi. Earlier, African artists had been included in the MTV Europe Music Award where MTV Base Africa viewers voted for Best African artist in the 2006 and 2007 MTV Europe Music Awards.

The first awards show was held at the Velodrome, Abuja in Nigeria on November 22, 2008 and was broadcast around the world on November 29 in conjunction with Airtel and local television channels in Africa. The show was hosted by Trevor Nelson.

The awards were preceded by four concerts in different cities celebrating the musicians nominated for the awards. The Award categories included Artist of the Year, Best Alternative, Best Female, Best Group, Best Hip-Hop, Best Live Performance, Best Male, Best New Act, Best R&B, Video of the Year and the MY Video Award which allows viewers to make their own version of a music video.

The 2009 event took set in Nairobi, Kenya at the Moi global Sports Centre in October 2009. In 2010, the awards were over detained in Nigeria, at Eko Expo passageway in Lagos. This year, some award categories were to improved reproduce the music of the complete continent, that's why creating awards for paramount Anglophone, top Lusophone and preeminent Francophone artists.

After a 3-year hiatus, Viacom intercontinental Media Networks Africa announced that the MTV Africa Music Awards would revisit in June 2014. The occurrence took space at the ICC, Durban, KwaZulu-Natal on July 18 2015, and the sixth magazine took residence in Johannesburg, South Africa on October 22, 2016 at the Ticketpro Dome. It featured a headline running by US rapper Future.

“The MTV Africa Music Awards (MAMA) is the continent’s most influential award which recognises and rewards musicians and achievers who have made the most impact on African music and youth culture,” says Alex Okosi, Executive Vice President and Managing Director of Viacom International Media Networks Africa (VIMN Africa) in an email to Pulse. “At Viacom International Media Networks Africa we have been working to reinvent the MAMA to create a deeper music experience that will be more immersive for our fans and partners in 2018.”

He continued: “The campaign will continue to be fully reflective of the continent’s great music and lifestyle that is shaping the continent. It’s important to emphasize that all the great music that has emerged during the period from the last MAMA and the next will be recognized for accolades.”

“The MAMA campaign requires collaboration with the industry, partners and broadcasters to bring this world class event to life.”

The MAMAs isn’t the only popular awards that didn’t hold in 2017. Nigeria’s greatest music awards, The Headies, also failed to have an edition in 2017.